Jeanette Frost

The global impact of COVID-19 is impacting our daily lives in many ways. One of them is the financial hit Local businesses are taking, particularly those in the service industry. With salons ordered to close temporarily to help fight the pandemic our friends in the beauty industry are feeling the effects. If you’d like to support your favourite salon or make up studio we’ve put together a few ideas on how you can help.

Buy a Gift Card

Support your local salon and stylist or artists by buying a gift card online/over the phone for future use. Salons get the cash immediately, which will help their cash flow, and you can redeem the gift card as soon as the salon re-opens.

Order Product Delivered to Your Home

If your favourite salon offers home delivery consider ordering hair, makeup, and skin care products delivered right to your front door. Always good to maintain your regimen through these stressful times. Pick up brow and lash serum, for example. Rather than trying to self-maintain your brow shape take this time to get that thicker brow you always wanted. Serum encourages growth and fullness. When you return to your brow artist you will be ready for her to properly shape them.

Give credit where it’s due 

We all appreciate a compliment now and then, especially when it can lead to business growth. Online reviews are key to a successful salon or studio. For those looking for a new salon, reading online reviews on Google and Facebook will be the first thing potential customers will do. If you’ve had an excellent service not so long ago, or if you’ve been to your salon for years and never posted a positive review online, do so now! This can make all the difference when business picks back up.

Share that transformation!

Did your nail technician give you a beautiful manicure? Did your stylist give you a gorgeous cut? Show some love by uploading a photo to your social media accounts. And, don’t forget to tag them! #SupportLocalBusiness

Continue engagement 

Make sure to continue to like, comment, and share your salon’s social media posts. Social media engagements go a long way, especially in a time where a little extra support is needed.

Book that appointment!

Make sure to pre-book your next appointment and get your studio or salon’s diaries looking nice and full when they re-open. This will give them something to look forward to. Many salons and studios have booking apps, so you can make appointments while binging your favourite series.

Lets use this time to focus on self-care. Remember to stay fit, eat right, and hydrate with plenty of water (and, a twist of lemon), We will come out of this better and even more beautiful.