Max Mara is taking over Somerset Collection Studio at the Metropolitan Building, from Oct. 8th through the 24th, in celebration of the brand’s 70th anniversary. The Fall/Winter 2021 collection will be featured at the Studio alongside special edition 70th anniversary merchandise.
Guests to Somerset Collection Studio can shop signature pieces from Max Mara’s 70th anniversary campaign, from the coveted Teddy Coat to luxurious knitwear and accessories. The boutique will also feature Max Mara’s anniversary T-shirt collection, which showcases artists who worked with Max Mara or incorporated the brand’s designs in their work, like William Wegman’s celebrated photographs of the elegant Weimaraner dogs wearing the Max Mara 101801 camel coat.
Visitors at Max Mara, Somerset Collection Studio will be entered into a weekly raffle to win a handbag and guests who make a purchase will receive a commemorative 70th anniversary accessory. Hotel visitors to the Aloft at the David Whitney Building or Element at The Metropolitan will receive $100 towards any $500 purchase at Max Mara in Somerset Collection Studio.
Somerset Collection Studio was announced in late 2019 to marry the convenience of online with the experience of inline retail, allowing Downtown residents, visitors and workers one-of-a-kind experiences with brands while providing access to shopping any one of Somerset Collection’s retailers.
Since then, Somerset Collection Studio has presented two experiential installations during winter 2020 and spring 2021, bringing together looks from global designers, with displays by local artisans and collaborations with neighboring restaurants. Now, for the first time, visitors will have an “in line” shopping experience and can leave Somerset Collection with their purchase in a Max Mara shopping bag.
The Max Mara pop-up at Somerset Collection Studio will be open Thursday to Saturday, 12 – 8 p.m. and Sunday, 12 – 6 p.m. More information about Somerset Collection Studio can be found on Instagram (@somersetcollectionstudio) or by visiting www.thesomersetcollection.com/studio/.
In addition to information about the Max Mara pop-up, the website provides information about restaurants and events around downtown Detroit to help guests make their shopping and entertainment plans in the city.